HANIN FAKHRIDDIN
FRACTIONAL CMO & B2B MARKETING TRAINER
Strategic Marketing Leader with 15+ years of experience orchestrating high-profile product launches — including The Black Mirror Experience (VR) and Ubisoft's top-performing mobile titles — across Mobile Games, VR, and SaaS. Expert at leveraging Neuromarketing to architect global GTM strategies and command multi-million dollar budgets that deliver record-breaking ROI.
Spanning mobile gaming, VR, and strategic consulting across global markets
Upskilled and mentored teams across product, marketing, and community functions
Advising companies on marketing strategy, AI adoption, and growth frameworks
Key Achievements
Strategic and hands-on accomplishments. References available upon request.
The Black Mirror Experience (VR)
Led end-to-end go-to-market strategy and product launch for the premium VR experience based on the iconic Netflix IP. As the local IP owner, I directed marketing teams, defined brand positioning, and coordinated directly with licensor Banijay — driving awareness and commercial performance across key markets.
Ubisoft Barcelona Mobile - Department Leadership
Built and developed the Marketing Department from ground up, scaling to 10 people across 3 specialized job families. Established processes, hiring, and strategic direction for mobile game marketing.
Might and Magic: Elemental Guardians Launch
Launched premium mobile title with record-breaking performance. Achieved best presales, best first month revenue, and most successful influencer campaigns within Ubisoft Mobile. ROI positive campaigns remain unbeaten across portfolio.
Hungry Shark - Live Operations & Community
Managed live operations for established hit title maintaining largest community in Ubisoft Mobile portfolio. Handled complex brand management and player engagement strategies for sustained revenue growth.
Hungry Dragon Launch & Operations
Successfully launched Hungry Shark spin-off title with managed live operations for 3+ years. Built community, optimized monetization, and maintained game health through iterative updates and player-focused strategies.
Strategic Marketing & AI Consulting
Currently consulting as B2B trainer and strategic advisor on modern marketing practices and AI integration. Delivering specialized training programs for enterprises on GTM strategy, marketing automation, and data-driven decision making.
Work Experience
Client Portfolio & Services
Training & Speaking
Skills & Expertise
Education
Certifications
Languages
Published Articles
Insights on mobile marketing, growth strategy, and performance — published on LinkedIn.
3 Mobile Success Stories: How UA, ASO, and Influencers Drive Growth
Three real-world mobile gaming case studies examining how pre-launch incentives, app store optimization, and influencer partnerships combine to drive user acquisition and revenue — featuring Diablo Immortal, Kingdom Rush, and Petit BamBou.
September 2024
Playable Ads: What Gaming Taught Us & Why More Industries Should Catch Up
Mobile gaming pioneered interactive "try before you install" ad formats that outperform standard banners by 20x. This article argues that travel, finance, and e-commerce are leaving significant growth on the table by ignoring a proven playbook.
February 2025
Mobile Marketing Insights: Strategy, Data & Growth
A deep dive into the frameworks and data-driven approaches behind high-performing mobile marketing campaigns — covering budget allocation, creative strategy, and cross-channel growth levers for scaling in competitive markets.
2025
Let's Work Together
I'm always interested in discussing new opportunities, innovative projects, and strategic partnerships.